19 December 2010 - Modern Ukraine

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Six points that make strong country brands, by FutureBrand #

Six points that make strong country brands:

Point of View on the Future
Makes People’s Lives Better
Creates Emotional Desire & Demand
Drives the World Forward
Consistent Across All Touchpoints
Economic Performance & Power (by Future Brand).

Category: Brands & Branding | Views: 765 | Added: nickyurchenko | Date: 2010-12-19

The importance of English in country branding #

What Canada, Australia and New Zealand have in common with the UK is English as
first language, the unifying force behind global communications and commerce.
Rising business schools and universities position them well as education hubs providing
talented, mobile students who act as international ambassadors for their countries’ brands...

Category: Brands & Branding | Views: 773 | Added: nickyurchenko | Date: 2010-12-19

European Interoperability Framework #

Recognizing the role of open source and open standards in innovations,
the European Commission has released its long awaited European
Interoperability Framework (EIF). EIF is the set of recommendations
that specify how administrations, businesses and citizens must
communicate with each other within EU and across Member States borders.

Download the European Interoperability Framework (December 16, 2010).

Category: Europe | Views: 658 | Added: nickyurchenko | Date: 2010-12-19