Explore the seventh annual FutureBrand Country Brand Index (CBI), the global study of country brand strength. The 2011-2012 CBI
documents perceptions around 113 nations, and is based on more
interviews, insights and information than any other study of its kind.
In its development, FutureBrand has utilized social media tools to investigate amongst key opinion formers and influencers, asking them what makes country’s brands powerful.